The Cake Shop, Edinburgh College of Art June 2011
June 20, 2011
I wanted to make a work which commented on 'the cupcake phenomenon' that appeared to be pervading Britain at the time of the exhibition. I converted one of the art college's storerooms into a cake shop, filled to the brim with creepy icing sculptures, stuffed animals and junk I'd found in scrap yards. With an overwhelming visual aesthetic and an invitation to eat the displays, I wanted to draw the viewer inside for a closer look- while at the same time testing to see how long this sense of intrigue would last for, before the tightly packed design of the room and sickly sweet smell of icing would lead to a hasty retreat.
